MJBizCon 2022
Completed for Calyx Containers
MJBizCon is the #1 annual global cannabis business conference and trade show at the Las Vegas Convention Center. It showcases over 1,400 exhibitors, 320,000 square feet of exhibits, and more than 35,000 attendees over three days. Calyx Containers showcased their cannabis packaging expertise at MJBizCon 2022, emphasizing their creative capabilities as a key part of their streamlined packaging solution.
As the Director of Creative Services, Amanda led the creative team in designing and developing Calyx Containers’ primary trade show collateral, including high-profile customer features and custom promotional labels displayed in their 30’ x 30’ booth, as well as the directing the winning designs for the MJBizCon 2022 Official Merchandise contest.
Project Goals:
To highlight Calyx’s expertise in the cannabis packaging space by showcasing the refinement of Calyx Containers’ products and capabilities.
To emphasize the scalable partnership provided by Calyx's streamlined packaging solution, with creative capabilities exhibited as part of the valued brand strategy.
To capture and qualify packaging and inventory management sales leads.
Creative Direction:
The Calyx MJBizCon 2022 souvenir label design and marketing materials drew inspiration from classic Las Vegas, leaning heavily into bold colors and hand-drawn elements to give it a vintage and authentic feel, unifying it with the legacy and modernity of cannabis culture. New promotional label creative showcased a range of design styles, from art nouveau to craft, tech wellness, and psychedelia, appealing to a wide spectrum of branding styles to creatively meet our customers where they are.
The Calyx Containers team captured more than 400 qualified leads at MJBizCon 2022.
We also wowed attendees by creating the winning and runner-up MJBizCon 2022 Official Merchandise contest designs, chosen by over 3,000 voters.
01
Promotional Labels
The Calyx Creative team developed a series of custom promotional labels showcasing a broad spectrum of design styles from art nouveau to craft, tech wellness, and psychedelia to highlight creative range, print finishing, and decoration capabilities.
02
Primary Campaign Creative
The primary campaign creative drew inspiration from classic Las Vegas, leaning heavily into bold colors and hand-drawn elements to give it a vintage and authentic feel. The creative was featured on all giveaways, including containers, stickers, tubes, and digital marketing assets leading up to the trade show.
03
MJBizCon 2022 Official Merchandise
The creative team at Calyx submitted their designs to the first annual MJBizCon Official Merchandise contest. Their winning and runner-up designs were chosen by over 3,000 voters, and were the featured MJBizCon 2022 merchandise available for purchase for all 35,000 attendees.
Winning design "Grow Your Mind" created by Ruby Rose for Calyx Containers. Runner-Up "MJBizCon Bud" created by Sophie Lindemann for Calyx Containers.
