Cannabis Brand Packaging
Completed for Calyx Containers
Brandability and shelf appeal are vital to the success of consumer packaged goods, especially in the cannabis industry. The Calyx Containers creative team provided a premium end-to-end experience by developing compelling and insightful creative solutions that elevated Calyx customers' products in the market.
To create the highest quality customer experience and output, Amanda led the redevelopment of the packaging design process for all creative service levels. As the head of the Creative Department, Amanda also oversaw creative direction and feedback for more than 350 branding and packaging projects annually.
The Calyx Creative team partnered directly with clients to develop effective and enduring brand packaging. Creative services extended from developing exceptional custom designs that capture clients' unique brand identities and translating existing packaging artwork onto Calyx dielines with strategic finesse to meticulously reviewing each file to guarantee accuracy and excellence. Each packaging asset was designed for Calyx’s specific manufacturing capabilities, utilizing specialty substrates, finishes, and embellishments to provide a unique look and a memorable tactile feel that resulted in maximum impact on desired audiences.
To ensure operational efficiency, Amanda implemented a proven process including a digital project management system that optimized turnaround time and streamlined feedback loops. This reduced creative production lead times by 70% and resulted in an on-time project completion rate of 98.75%.
