Concentrate 2.0 Launch Campaign
Completed for Calyx Containers
Calyx’s square glass extract containers were developed to keep cannabis concentrates fresher for longer. Committed to continuous improvement, Calyx developed a V2 using the latest iteration of glass technology and improved quality and manufacturing processes to deliver a more reliable seal performance.
To help Calyx Containers relaunch their new and improved V2 containers, Amanda led the creative team in the management, development, and execution of the launch campaign deliverables, product assets, and sales materials.
Campaign goals:
To position Calyx Concentrates as the premier extract container solution.
To showcase the significant improvements made to the V2 product.
To educate customers about the extensive testing performed to prove the product’s preservation efficacy.
Creative Direction:
The launch campaign leaned into data-based evidence, including visualizing the scientific testing data to emphasize quality improvements and attention to detail. Showcased through captivating mediums from digital media and print ads to email, social media, and client-facing sales materials, this campaign utilized vivid language, compelling data, and stunning imagery to bring the product to life and into customers’ hands.
Utilizing a streamlined feedback loop process and improved operational efficiencies, the creative team achieved a 50% reduction in revision turnaround time and delivered campaign assets ahead of schedule.
Deliverables
Along with the vibrant product imagery and captivating graphics as part of the multichannel launch campaign, Calyx's sales team leveraged compelling testing data in the customer-facing collateral to engage and educate customers on the product differences in Concentrate 2.0.
