Hidden Creek Cottage Brand Development
Tucked away in a tranquil setting, Hidden Creek Cottage is a charming single-story home situated between two popular seasonal destinations, making it an ideal year-round getaway. It features three bedrooms, one and a half bathrooms, and floor-to-ceiling windows in the living area that flood the space with natural light. The cottage has recently undergone thoughtful renovations, including a fully updated kitchen with white quartz countertops, white cabinets, and stainless steel appliances, a new bathtub with modern all-black fixtures, and a spacious deck designed for outdoor dining and entertainment, all surrounded by the calming sounds of the meandering hidden creek that runs through the property.
Amanda established Hidden Creek Cottage's brand presence by developing a sophisticated visual identity and an inviting communication style. Her attention to detail fosters trust among guests and enhances the overall guest experience, setting Hidden Creek Cottage apart from other short-term rentals in the competitive New Hampshire Lakes Region.
Brand goals:
To develop a comprehensive brand identity for this short-term rental that conveys sophistication, trust, and quality to potential and active guests.
To differentiate the property from other short-term rentals in the New Hampshire Lakes Region, establishing it as a sought-after retreat.
To receive five-star reviews by providing exceptional comfort, quality amenities, and responsive communication to all guests.
Creative Direction:
The Hidden Creek Cottage derives its name from the babbling creek that runs through the property behind the home. Its visual identity beautifully captures the essence of its natural surroundings, and its tone is inviting and warm. It draws inspiration from the serene creek, the lush foliage, and the peaceful atmosphere that envelops the property and presents guests with a sense of home throughout their stay.
Amanda's expertise in brand development has played a key role in establishing Hidden Creek Cottage as a unique and sought-after presence in the rental market of the New Hampshire Lakes Region.
Hidden Creek Cottage is a guest favorite on Airbnb, with an average rating of 4.92 from nearly 60 reviews. It also boasts a perfect 10/10 rating from all reviews on VRBO.
01
Visual Identity
Amanda created an elegant monogrammed logo with clean lines resembling the cottage’s large-scale windows that offer guests a view of the lush woods. The interconnected letters 'HCC' flow into each other, reminiscent of the signature creek that has become an iconic feature of the cottage.
The carefully curated color palette draws from the natural tones of the wooded landscape. It infuses the space with warmth and intimate charm, inviting guests to feel at home amidst the natural surroundings.
02
Voice and Tone
The communication style at Hidden Creek Cottage is always welcoming, warm, and friendly. This hospitable and accommodating brand voice is apparent in all printed and digital materials, social media, automated guest notifications, and all hosts' direct messages. Additionally, Hidden Creek Cottage communication is responsive, touting a 100% response rate with an average response time of less than one hour. This approach ensures that every guest feels like a top priority from the very moment they book their stay to their departure.
03
Photography
The photography at Hidden Creek Cottage skillfully captures the bright and airy ambiance of the space, emphasizing the abundance of natural light that floods through the floor-to-ceiling windows. The images showcase the comfortable and inviting atmosphere, allowing potential guests to envision themselves relaxing in the tranquil surroundings. The well-chosen angles and lighting techniques effectively highlight the cozy interior, portraying the comfort and serenity that guests can anticipate during their stay.
