Brook Haven Farm Brand Development
Brook Haven Farm, nestled in the heart of Duxbury, is a charming, newly established farm owned and operated by a local family, the Hilows. Their farm is a beautiful fusion of family, food, farm, and community. From nurturing their expanding flock of chickens to tapping and boiling pure maple syrup, every aspect of the farm is infused with the genuine involvement of the entire family. At Brook Haven Farm, they take their time with what they produce, using sustainable farming practices to ensure consistently high-quality products. The Hilows pour their passion into their work and are committed to enriching the lives of their neighbors through their farm.
Amanda crafted a comprehensive brand identity for Brook Haven Farm, encompassing compelling brand messaging, engaging visual elements, and a warm, inviting tone. The newly launched brand conveys Brook Haven Farm's deep-rooted love for family, dedication to farming, and connection to the Duxbury community and beyond.
Brand goals:
To create a comprehensive brand identity for Brook Haven Farm that establishes the farm as a Duxbury town staple and communicates its family and community focus with its audience.
To develop a flexible logo system encompassing all current and future signage and products that will be shown and sold at their farm stand.
To create a personality and voice for the farm that reflects the Hilow family’s approachability, hardworking nature, fun-loving spirit, and welcoming home.
Creative Direction:
The Brook Haven Farm brand was created to reflect the spirit and energy of the Hilow family, allowing their personality to shine through and give life to their farm’s identity. The primary image is the iconic barn standing at the head of their property, which is a distinct feature of the farm and serves as an emblem of their community. The color palette was carefully chosen to establish a natural connection with nature using rich, earth-inspired colors that evoke a feeling of depth and authenticity. And their communication style is characterized by a unique personality and a touch of humor.
Amanda crafted a compelling brand identity for Brook Haven Farm, capturing its roots as a local, family-owned business with a genuine and community-oriented approach.
01
Brand Position
Core Messaging
Amanda established Brook Haven Farm's primary brand position to emphasize its value as a family-owned and community-focused venture. The core messaging delves deeper into who Brook Haven Farm is, how it operates, and why it is significant.
Brook Haven Farm is a partnership of family, food, farm, and community.
At Brook Haven Farm, we celebrate the things that matter most — family, community, and delicious food. We get our hands dirty, take pride in everything our farm produces, and are committed to crafting quality products with care. We are passionate about what we do, and we're delighted to share what Brook Haven Farm has to offer with Duxbury and our surrounding community.
Voice and Tone
Brook Haven Farm's communication style is imbued with a unique personality and a touch of humor. It uses a first-person perspective to connect directly with its audience. The farm is owned and run by young millennials who value family and community and don’t take themselves too seriously. The brand voice reflects their approachability, hardworking nature, fun-loving spirit, and welcoming home. Brook Haven Farm is a locally owned family business, and its tone has been crafted to invite its audience into its world.
02
Visual Identity
Logo
Amanda designed a versatile logo to serve as the foundation of Brook Haven Farm’s visual identity system, telling their brand story with each detail. It captures the farm's physical attributes and conveys a sense of warmth and hospitality central to its brand ethos.
Color Palette
The logo is complemented by a color palette developed to create a connection with the farm and its surroundings. Rich, earth-inspired colors evoke a feeling of depth and authenticity. The palette reflects the colors found on Brook Haven Farm and the Duxbury community the farm proudly represents.
Typeface and Usage
The sans-serif typefaces were chosen to reflect the boldness of the logo and provide a clear and warm reading experience with a straightforward hierarchy between messaging.
03
Signage and Apparel
Signage
Property signage was designed to drive awareness of the farm on location and showcase the available products on the farm stand. The substrate of the primary, permanent property sign mimics the texture of hand-carved wood, connecting to the brand’s authentic appeal. Amanda worked directly with a carefully selected sign vendor to ensure quality and accuracy in design, material, and color.
Apparel
Brook Haven Farm apparel was designed to allow family and friends of the farm to proudly display the brand in the community. Amanda developed designs for manufacturing on a highly rated promotional clothing brand to ensure comfort, quality, and accurate Brook Haven Farm brand representation.
