Barbe Ennis Ceramics Brand Development
Barbe Ennis is an international ceramic artist based in Gloucester, Massachusetts. She uses her artistry to raise awareness about the environment and the fragility of ecosystems, highlighting the need for conservation and preservation. As part of her process, Barbe is mindful of her materials and the steps involved in creating her ceramic pieces, striving to make her work as eco-friendly as possible to minimize her environmental impact. Her work aims to inspire people to connect with nature, to appreciate the beauty and complexity of the world around us, and to take action to protect the planet for future generations.
Amanda developed a cohesive brand identity for Barbe Ennis Ceramics, creating a visual language that captures Barbe's artistic vision and complements her organic ceramic style across all mediums.
Brand goals:
To develop a brand presenting Barbe Ennis as a dedicated ceramic artist.
To communicate Barbe Ennis’ artistic vision and work with her audience.
To provide an opportunity to sell Barbe Ennis’ work outside of galleries.
Creative Direction:
Barbe Ennis’ artistic style is calm, approachable, and authentic. In her travels and at home in Gloucester, MA, she sees beautiful things and wants to share them with others, keeping beauty available and attainable.
Amanda developed a visual identity that feels clean and uncluttered, reflecting the softness in Barbe Ennis’ style, complemented by an earth-inspired color palette.
Deliverables
Amanda created a versatile logo that includes both a word mark and an icon. It serves as the anchor of Barbe Ennis' brand and is complemented by an earth-focused primary color palette. The icon was designed to be used as a personal hand stamp that can be easily pressed onto individual ceramic pieces created by Barbe.
Additionally, Amanda created, developed content for, and built a website that showcases Barbe Ennis' gallery work and available pieces. The website enables Barbe's audience to comprehend her mission as an artist and make inquiries about purchasing her art.
